Famous faces are partnering with cosmetics companies to develop new products with a personal stamp. We can’t all have their glam squads on demand, but we can still embrace their beauty vibes!
Gwyneth Paltrow & Juice Beauty
Photo: Warwick Saint
Take a cue from Gwynnie and give your beauty bag an eco-friendly makeover: Each product, including the Phyto-Pigments Last Looks Cream Blush ($24; juicebeauty.com), is made with pure extracts sans harsh chemicals.
Photo: juicebeauty.com
Ashley Tisdale & BH Cosmetics
Photo: courtesy of BH Cosmetics
Fueled by her boho-chic style, Tisdale’s Illuminate line is all about achieving a sexy, sun-kissed glow. A fave: The cream lip and cheek tints ($9 each; available at illuminatecosmetics.com later this month), which come in six shades to flatter all skin tones. Sounds like a tune even Sharpay would sing along to.
Photo: courtesy of BH Cosmetics
Irene Kim & The Estée Edit by Estée Lauder
Photo: Getty Images
Estée Lauder’s new trend-driven sister brand tapped the Korean model and social media star. Her go-to? The Edgiest Kohl Shadowstick in Royal Scandal ($22; sephora.com), which—get this—she uses on her brows!
Photo: sephora.com
Ashley Graham & Formula X
Photo: Getty Images
Formula X is teaming up with an influencer each month to create fun nail polish colors. In May, the body activist and model debuts three coral and berry shades with names that up the sass factor—looking at you, 36DDD ($13; available at sephora.com later this month).
Photo: courtesy of Formula X
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